Roberto Santiago, a native of João Pessoa, Brazil, was born in 1958. He attended Pio X Marist College and went to University Center of João Pessoa where he studied business administration. He started his professional career at Café Santa Rosa. With the money he earned from the cafe he founded his own cartonage company where he manufactured and sold decorative products. This company was quite successful and allowed him to also enter the allotment field which also proved to be profitable for him.
The greatest success of Roberto Santiago’s career is Manaira Mall. Situated in Santiago’s hometown of João Pessoa, he built this enormous mall in 1989. Construction of the mall took over two years and featured retail stores, a food court, an arcade which included bowling alleys, a movie theater with 8 screens, banks, and even a college. Roberto Santiago has regularly added onto the mall since it opened with additional spaces and features.
With the Manaira Mall Roberto Santiago brought a number of great things to João Pessoa. In addition to being a shopping, cultural, and entertainment magnet, the mall also provides jobs for more than 4,500 residents of the city. The success of the mall has also led to the redevelopment of the area around the mall with new retail, office, and residential properties surrounding the mall.
Santiago has expanded the food court twice and it now offers a huge variety of food from different cuisines. While it has fast food restaurant locations, Manaira Mall also features a few exclusive restaurants that feature gourmet food such as Espaço Gourmet and Capital Steakhouse. He has also added additional theater screens and expanded the games area to include more bowling alleys and video game machines.
In 2009 Roberto Santiago added Domus Hall to his mall. This air-conditioned hall is located on top of the Manaira Mall and has swiftly become a cultural icon of the city. Domus Hall has two levels. The lower level has spaces for private events and features cabins, bars, and meeting spaces. The top level is a concert hall that can hold 8 thousand people. So far Domus Hall has attracted top music acts, art exhibitions, fairs, wedding receptions, and other events. The hall has attracted cultural events that didn’t come to João Pessoa before because there wasn’t a suitable space for them. Read more on Polemica Paraiba