Have you ever heard of the term Multi-level Marketing, or MLM? It’s a common business strategy amongst direct sales companies, and it is predicated on encouraging existing distributors to recruit new distributors. The existing distributors are then paid a percentage of the sales revenue that the new distributors generate.
Multi-level marketing has amassed significant wealth for Bernardo Chua, the CEO of Organo Gold. Although Multi-level Marketing has gained bad press, it’s a viable marketing strategy that is not only legal but also has the ability to generate substantial revenue.
The caveat, however, is that there needs to be a solid and marketable product behind that marketing strategy; Organo Gold is that product.
Organo Gold is a gourmet coffee company established in 2008 and is headquartered in Vancouver, British Columbia. The name Organo Gold is in part derived from the French language, where “or” means “gold; “gano” refers to the mushroom used in this brand of coffee. This gourmet coffee brand, which has many health benefits, is reported to have operations in 39 countries.
Founder, Bernardo Chua, recognized that there was a market for coffee that was not only delicious but also satisfied the needs of health-conscious consumers.
Organo Gold coffees and teas contain Ganoderma Lucidum, which is a herbal mushroom traditionally used in Chinese medicine. It has been reported to treat the following
High blood pressure
Bernardo Chua has been hailed as a leader in the health and wellness industry, which is a field he has been working in since 1999. He initially worked with a mentor Leow Soon Seng, founder of Gano Excel Malaysia, which is a Malaysian beverage and wellness product.
During his tenure with Gano Excel, Chua helped with the company’s expansion into Hong Kong, Canada, and the United States.
Chua’s involvement in this expansion earned him the title of President of Gano Excel USA in 2003. Today, Chua is focused sustaining the success of Organ Gold.
The company offers its products through a network of independent distributors and consumers who have joined the company’s coffee connoisseur club. Organo Gold is poised for immeasurable success as it changes the perception of coffee; it’s not just a start to your morning, it can change your life.
Learn more about Bernado Chua: