Nathaniel Ru Talks Sweetgreen Succss

We are seeing a fundamental shift in the way that people want to consume their food. While fast food is by all means still the King of the quick-eats marketplace, there seems to be a change and how people are approaching what they eat. More and more people want to pursue something that is healthier, fresher, more organic and altogether local. That is why Nathaniel Ru and his company, Sweetgreens, are gaining so much attention as of late. Sweetgreens is operated by Nathaniel Ru and his Co-CEO partners, Jonathan Neman and Nicholas Jammet. The three owners took a business class together at Georgetown University and that is where they began to come up with their ideas. Learn more:


Sweetgreen’s is an all organic, fresh and local salad chain of restaurants that has already opened up 40 locations under the guiding hand of Nathaniel Ru and his top flight investors ;danny Meyer, Daniel Boulud, and Steve Case. The company is putting out serious feelers in an industry that looks like it is ready to really embrace a shift in how we approach our food. Nathaniel Ru, a tech entrepreneur as well, has taken a unique approach to finding success in his field. Getting to dig into his concepts and work ideas can be a huge benefit to other aspiring entrepreneurs so that is exactly what we decided to do.


Sitting down with Nathaniel Ru in order to dive into what makes him a successful businessperson is absolutely an enlightening experience. Ru is equal parts candid and honest, always willing to really cut straight to the bone. Opening up immediately, Ru reveals that the biggest thing he has learned in the business world is that he has to be ready and willing to sacrifice control in order to build a well rounded and solid team. Ru says, “We’ve learned it’s important to build a team around you sooner than you feel comfortable doing so.” Learn more:


Sweetgreen isn’t your traditional company and it looks like they won’t be catering to the traditional demands that are typically lobbied upon this particular industry. Nathaniel Ru points to the company Under Armour and it’s CEO Kevin Plank as one of his inspirations. Ru says that the team at Under Armour have developed not just a great series of products, but something that is bigger than itself. This seems to be the guiding concept that follows Ru and the Sweetgreen team around. Learn more:


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